Just when you got your head around the concept of foodstagraming (for those of you not across this epidemic, it involves people photographing their hoity toity meals before they even take their first bite, then uploading it to Instagram) and Kimmy K-esque mirror selfies (taking a snap of yourself in the mirror and more often than not hashtagging the designer labels you're wearing) a whole new trend rears it's self-indulgent head.
Or what I like to call 'yo, look at me. I go to the gym and have a toned tum. I'm sick as, bru.'
Hashtag wanker alert!