Flicking through Frankie the other day, I was so impressed with this ad. Sure, the layout is simple but there's no need for fancy pants design when you have an ingenious concept. It's promoting Lykke (pronounced Lickey) Li's new album, Wounded Rhymes, using the infamous Facebook "like" symbol and the snappy tag line "be the first of your friends to Lykke this". Need I say more?
The cool part is, there really is a "Lykke" button! In one little click fans can sign up to the Lykke Li mailing list and be in the loop with the sweet Swedish singer. Check out the clever creators of the campaign at Native Digital Blog.
|Me lykke! A lot.|